Telemetry Media · Washington DC

Data-Driven Creative Decisions

TJ Cooney

Fourteen years building YouTube channels and the videos that fill them — 250M+ organic views across YouTube, TikTok, and Meta platforms. Audits, strategy, packaging, production in one shop.

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Every job starts on a graph like this one.

Time 0:00 Retained 100%

That drop at 0:38 isn't an editing problem. The intro promised something the video didn't deliver, so people left. Fixing that is a packaging conversation, and it costs a lot less than reshooting.

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What I do

For creators who have plateaued and for brand teams whose channel isn't paying for itself. You work with me directly to set a goal, understand your desired audience, and build a business around them.

  1. 01 · Audit

    Audit & Landscape

    I go through your back catalogue and the channels you're really competing with, not just the obvious ones. You get a read on where you sit in YouTube and in the wider media landscape, and a short list of the things only you can make.

  2. 02 · Strategy

    Channel Strategy

    Who's watching now, which formats have room to grow, and how often you can publish without burning out. This must be settled before anyone opens an edit.

  3. 03 · Packaging

    Titles & Thumbnails

    Most videos don't fail in the edit, they fail at the click. I test packaging against your own CTR and retention numbers instead of guessing at what looks good.

  4. 04 · Production

    Scripting & Edit

    Writing, cutting, delivery. I read the graphs and I cut the video, so nothing gets lost explaining the idea to somebody else.

Analytics tell you what already happened. I'll help you with the hard part: what comes next.

Telemetry Media · Washington DC Data-Driven Creative Decisions